FCA North America: Ram Truck Brand Makes International Debut at 66th IAA Commercial Vehicles Exhibition in Hann... https://t.co/kFYNcmA5In
— FCA group (@fcagroup) September 21, 2016
This week, the Ram Truck brand will host an inaugural display at the IAA Commercial Vehicles Exhibition in Hannover, Germany. Taking place from September 21-29 in Hannover, Germany, the expo is leading trade fair in the world for commercial vehicles, and is the perfect stepping stone as Ram prepares to expand outside of North America.
RAMs first-ever display features a Ram 1500 Quad Cab Sport equipped with a 5.7-liter HEMI power plant. The truck has been adapted to be able to switch between gasoline and liquid petroleum gas, a popular option in Europe that delivers increased fuel economy. Other features of the vehicle include a European-homologated tow hook, leather-trimmed bucket seats, sport performance hood, and more.
“We are very excited to introduce the Ram Truck brand to a global commercial vehicle audience at Hannover,” said Bob Hegbloom, Head of Ram Truck Brand International, FCA US LLC. “This is the premier show in the world for the commercial segment and is the perfect entry point for Ram Truck to expand its reach to new markets.”